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November 1, 2014

Bally Technologies to dominate the Nevada Casinos


Bally TechnologiesWhile online gambling focused companies are queuing to be first in line to win online gambling licenses in Nevada – the first US state to issue these - Bally Technologies has been recommended by the Nevada Gaming Control Board. In other words, it is pretty much a guarantee that Bally, also a USA company, will end up supplying interactive gaming systems in this state.

A pretty envious position to be in to all intents and purposes, if the size of the US market cracks up to be what the experts predict it will be. We have to remember here, that although Nevada licenses will be only for intrastate online gambling, this state is only the beginning, and no doubt many others will soon follow suit.

The Gaming Control Board made this a unanimous recommendation which is listed to be reviewed by the Nevada Gaming Commission on 21st June 2012 – this is when a decisive decision takes place. If the award of the license is approved, Bally will be able to start their roll-out of online poker, and other casino game-type operations to land based Nevada Casinos. They do a good job, and chances are this will stand them in good stead for business in other USA states, if and when online pay-for-play gaming is made legal.

We say…keep watching this space…Bally may turn out to be even bigger in this game than anyone originally thought.

Brian Sandoval – the Governor – signed the interactive gaming bill into Nevada law, a year to the day that the recommendation for Bally’s approval comes before the gaming commission. CEO of Bally Technologies – Richard Haddrill – says this makes it a historic day for both his company and the gambling industry in the US. They are obviously extremely grateful for the faith that the board has placed in them, and for their very valuable recommendation – we would be too!

There is a great deal of palpable excitement permeating through Bally at present, and they can hardly wait for the 21st June. They believe this is just about a done deal, and we hear this through and through in Haddrill’s statement - “We are proud to achieve yet another milestone in our 80-year history, and look forward to further supporting our Nevada casino customers with our technology in this exciting arena.” Currently Bally shares are up by 2.39%

Bally is only one of the many online or potential online gambling businesses who would love to get their hands on a license like this. They are in good company with International Game Technology (IGT), Aristocrat, Spielo, WMS, Fertitta Interactive and others. The application for IGT is due for review on the 16th June.

In the meantime, as Nevada moves forward with their plans to unleash online gambling, there are some really strange laws that many other states might have to consider before moving forward with their own plans. We are not even referring to UIGEA as this is a federal not state law, and state laws actually control gambling where it begins and ends. We won’t get into these laws for now, let’s leave them for a later article.


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