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October 25, 2014

Piedmont asked to have two casinos in the Langhe and Lake District


Italy's Tourism Minister Michela Vittoria Brambilla
Italy's Tourism Minister Michela Vittoria Brambilla

Throughout the world, the tourism boards of country after country have come to realize the importance of the adult gaming industry to its respective economies. From time to time, government official will step up and offer incentives and submit requests for casino owners to build new casinos in areas where tourism needs a boost. In recent years, Italy has made serious inroads into the gaming industry in hopes of creating new revenue sources for a slumping economy.

In the Piedmont region, tourism head Alberto Cirio was given the task of working closely with Italy's Tourism Minister Michela Vittoria Brambilla to come up with a plan to bring more casino gambling in to the region. After working with industry experts, a plan was developed to build one casino each in two different strategic locations. The two cities targeted for these new casinos were Langhe and Lake District.

While Italy is divided into 20 distinct regions, Piedmont was chosen due in large part to its infrastructure and stable economy. With an area mass of about 26,000 kilometers, the region also had plenty of space for a large casino and all the requisite amenities that would be needed to provide support to such operations.

After the initial proposal had been submitted, there were serious concerns about the legislature approving the building of these two casinos. With the lines drawn in the sand, the legislature took a conservative position of not wanting to be in a position of promoting gambling among its citizens. On the other side of the fence, Brambilla took the position that social problems would be minimal when viewed against the possibility of increased revenues for not only the region, but for the rest of the country as well.

The government's position is in stark opposition to what the citizens of Italy want. Throughout the country, Italians have become very fond of all forms of gaming including horse racing and casino gambling. Without enough casino venues in the country to support demand, Italians have long been known to head to other areas to satisfy their desire for entertainment and gambling. In an area like Piedmont, where tourism has never been a primary focus, the hope was the introduction of two new casinos would bring a big boost to the local economy and give Italian players another option instead of taking their wagering funds and giving them to other European countries.

As expected, the final proposal was denied. However, Brambilla and Piedmont merchants are hopeful the legislature will eventually change its position and allow these two casinos to become a reality.


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