NJ Online Casinos are Turning to Mobile Gaming to Enhance User Engagement

New Jersey has not stopped witnessing the online gambling market grow. If statistics are anything to go by, the number of those who exclusively participate online tripled from 5% in 2017 to 15%. As a result of this growing trend, the state now makes over $175 million in just one month from online gambling.

Part of the reason why you see gambling revenues increase in this economy is the quite relaxed legislation. All you need to operate an online casino, for example, is a license from the DGE. Plus, the state’s government is always seeking ways to promote responsible gaming. Just recently, Phil Murphy, New Jersey’s Governor, signed an executive order that brought into power a task force that would provide recommendations about responsible gaming. As the number of players increases, online gambling platforms are now integrating mobile apps to increase their relevance.

The Growing Popularity of Mobile Gaming

You can agree that you won’t mind being able to conveniently participate in your favourite game title regardless of your location – whether it’s in an office, on a bus or in a line, queuing up for banking services. All this has been made possible by mobile gaming. A report by the UK Gambling Commission showed that a large number of players are favouring mobile gaming, making it the fastest-growing sector within the iGaming sector.

In another place, Statista reported that over 50% of players were using their mobile devices for gambling by 2020. By 2022, this number had grown to 80%. This is why you’ve probably seen many online casinos launch alongside their corresponding mobile apps to stay relevant amid this evolving consumer preference. For instance, this list of the NJ's brand new casinos shows how even upcoming platforms are integrating this trend to stand out.

Advantages of Mobile Gaming

As long as you’re connected to the internet, you can access your preferred game with just a simple touch of a button on your mobile device. This is the convenience that comes with mobile gaming. And once one title gets boring, you can quickly switch to a different one. You don’t have to sweat when searching for new games. The wide variety ensures you can participate in as many games as you wish, unlike traditional casinos that cannot accommodate a large number of games.

You might have also noticed that as developers turn to mobile, their designs have become more intuitive and engaging. This can only be a plus for them, especially now that the market has become competitive. Linearity suggested that developers that offered interactive designs could increase user retention by over 60%. This comes amid research by the same company, which found that about 85% of mobile users expected designs to function seamlessly.

Besides enjoying the gaming experience, mobile apps also ensure that you can connect and build communities. Game providers are now offering numerous multiplayer tournaments and live chat sessions to beef up your gaming experience. With such options available, you not only engage in your preferred game but also have a sense of camaraderie that makes the gameplay more engaging.

Designing for the Mobile Era

If you pay close attention to emerging trends, you have probably noticed that game developers, not only in New Jersey, are increasingly turning to responsive designs to drive business success. Since most players access games using their mobile devices, developers now design for mobile devices first and then scale up to bigger screens. Such designs often use fluid layouts and flexible images to adapt game content to the device in use.

When you optimize content for multiple screen sizes, you eliminate the need for players to pinch, zoom or scroll unusually. This way, players can spend more time with your games as the gameplay is more satisfying. Imagine you’re a player and have to take ages before the game frames can load. What would be the likely thing you’ll do? Leave the game, right? You are just part of 94% of other players who claim they’d trust a website based on its responsiveness.

Mobile-friendly designs are also good for SEO. Google favours mobile-friendly designs. So, you might want to optimize page speed by removing unnecessary elements and eliminating errors within the code to ensure that you’re on good terms with the search engine. And if you’re looking to save the money you use on maintaining separate mobile and desktop versions of your site, then responsive mobile designs are the way to go. These do not need you to keep implementing changes on each device – the updates only need to be done once.

Well, as the number of players continues to increase in NJ, so does the number of online casinos. However, the cost of getting new players can be higher than that of acquiring new ones. These online gaming platforms are, therefore, turning to modern trends like mobile gaming to enhance their relevance. As the scene gets more competitive, you will likely see more casinos, including new ones, using such trends to stand out.